Paraguay Accelerates onto the Global Stage: The Rally del Paraguay as a Business Catalyst

Encarnación, August 31, 2025 – The Rally del Paraguay marked a historic milestone: for the first time, the country joined the official calendar of the World Rally Championship (WRC), becoming the 38th nation to host an official round. The event took place from August 28 to 31, with Encarnación as its hub and 19 special stages covering more than 335 km of competition.

Victory in the main category went to Sébastien Ogier, alongside co-driver Vincent Landais, representing Toyota Gazoo Racing WRT. In WRC2, Swedish driver Oliver Solberg, with co-driver Elliott Edmondson, took the win — establishing a symbolic link between Paraguay and European motorsport talent.
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A Global Showcase with Economic and Symbolic Impact
​The rally generated a significant economic impact, with record hotel occupancy, increased consumption of goods and services, and unprecedented promotion of destinations such as Encarnación, Cambyretá, and Hohenau. Authorities emphasized that this event “marks a turning point for Paraguay, boosting economic development, tourism, and consolidating the country’s position on the international motorsport calendar.”
Paraguay–Sweden: A Narrative that Goes Beyond the TrackOliver Solberg’s triumph and Paraguay’s debut in the WRC create a bridge with Europe — and particularly with Sweden. This convergence opens a powerful narrative for those aiming to connect both regions:

• Global visibility with local roots: Paraguay demonstrated its ability to capture worldwide attention through sport.
• Strategic storytelling: the rally as a metaphor for business challenges — speed, adaptability, and navigating unpredictable terrain — with consulting partners as the co-driver for success.
• Nation branding: positioning Paraguay as a stage for innovation, tourism, and investment, while linking with European expertise.

Final ReflectionThe Rally del Paraguay did more than ignite engines; it ignited Paraguay’s international visibility as a strategic country on the world map.

Related article: Oliver Solberg närmar sig VM-titeln – efter stark upphämtning​

Mario Contreras
linkedin.com/in/mario-cp/
Club Networking
Análisis estratégico y desarrollo de negocios sostenibles

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