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Art and Culture in Sweden

24/10/2021

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With a cappuccino made with Löfbergs coffee, with a history dating back to 1906. With a whole Nordic tradition. Cloudy day in this warm and welcoming cafeteria in front of the Nässjö city station, where the railway tracks of six different parts of the country converge with both passenger cars and transport cars on all its lanes.
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I will start this post with the idea that it be dynamic and gradually grow, trying to show the art and culture of this great country.​
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When coming to the cafe it is inevitable not to see this mural painted very recently. The artist Vera Buggati. Anamorphic street painting expert. 


Mario Contreras 
Club Networking ​

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Boosting your business in times of COVID

19/8/2020

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We live today not just from posts.

Today we must be dynamic and seek efficiency when we want to enhance our image, our business, company or organization.

This clearly implies, being and being, having an omnipresent attitude with our image on the Internet, on this platform in which we have turned almost all of our way of operating on a daily basis. If we are not here, we practically do not exist. COVID has encapsulated our way of operating but at the same time it has opened the door to a universe of opportunities, such as being able to sell more to other sectors that we did not consider before. We can learn and improve by enhancing our knowledge through distance education and above all continue working, perhaps even being more productive.

Some data
Some studies indicate that productivity has been increased by working at home, as an example Stanford University reveals a 13% increase in employee productivity. The research also concludes what are all the benefits and harms of this practice for companies ... source here

Sales in times of COVID, some have clearly fallen but others have risen sharply, here are some relevant data:
Retail: Global retail sales are expected to fall 5.7% this year due to the coronavirus pandemic. Online clothing purchases, however, increased 76.7%, and online revenue increased 22.2%, but the average value of orders fell 54.5%.
Homemade products. The market for handmade items such as masks and home furnishings soared during the pandemic, and as a result, sales were up 146% on the Etsy market.
Grocery stores. Online groceries have seen continued growth during the pandemic, and online grocery sales for delivery and pickup increased 9% from May to June.
Automotive industry. Previous challenges facing the auto industry have been exacerbated by the coronavirus, with China experiencing a more than 80% drop in light vehicle sales due to the pandemic.
Technology. Demand for cloud infrastructure and communications equipment is expected to continue to grow, although many factories are experiencing serious challenges to resume production.
Source here

Our agency, since its inception, has been at the forefront of personalized services and has gone hand in hand with our clients, enhancing their image and supporting them in the best way to increase their commercial presence on the internet, reaching more users, through smart and simple campaigns. Showing your daily progress, enhancing your social networks, to reach the desired sector, obtaining the expected results.
Now more than ever we are committed to enhancing and strengthening our resources and tools in order to satisfy the demands of our current and future clients, leading them to the next evolution of this new era that is emerging and that increasingly requires us to be better, efficient and Above all, it requires us to adapt to change.

We will help lead your business in the right direction.

Mario Contreras. 

Digital Agency
MarketingPyme.cl Chile
Klickmann.com Europa
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Why is it recommended to have a blog on your website?

23/5/2020

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Why is it recommended to have a blog on your website?

Today more than ever, not having a correct online presence is a disadvantage not only for our competitors, but also for increasingly demanding, globalized and informed consumers.

In this area, we want to highlight the importance of having a blog for a company in order to position the brand and the users, who expect to receive quality content from us.

Although this does not mean that a company cannot function without a blog. However, it is showing that it attracts more users, so it is conceivable that any company, regardless of size, is profiled through a blog. Especially from the point of view that the posts individually can be easily distributed and used through social networks, which will attract the expected public.

What makes a good blog?
In addition to the blog title, which is generally based primarily on the company name, there are a few features that make a good blog stand out:
  • Create relevant content for the reader (directed to the target group)
  • Do not advertise directly
  • Quality over quantity, but with a simple and friendly writing
  • Deliver helps readers, like tips, information, tricks
  • ​Reflect corporate design (create recognition value)
  • Visually appealing presentation, especially in images.
  • Can show company background, offer business or industry related news
It is also advisable to follow a strategy to help define and coordinate an editorial plan.

Some tips for finding and improving content
Every company has something to tell, no matter what industry it belongs to, what services it offers or what products it sells. There is a motivation, a philosophy, a vision, various stories, and active employees behind each company, so not to mention this?
Here are some helpful and simple tips that can help us:
  • Current problems: current situations, we can use it as a critical reflection or a detailed comment.
  • Review: Existing blog content: No need to post a new story every week. Rather, it makes sense to supplement, correct, and update existing contributions.
  • Update: Stay up-to-date with industry news and be one of the first to share interesting news or industry trends with a blog post.
  • Communicate it: You can use the blog to inform other people about your company about current projects. Nothing is worse than when users do not understand the purpose of your company correctly.
  • If possible, plan: For example, spend one day a week on a certain topic. This means being able to organize in advance. This also implies positive regularity. for readers
  • Inspiration is allowed: it certainly doesn't hurt to look at other competing blogs, but they serve as inspiration just not to copy.

Finally a blog is a great resource, active and dynamic as much as your company, take care of it and you will see the fruits.

Mario Contreras
Network Club
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