Why is it recommended to have a blog on your website?

Why is it recommended to have a blog on your website?

Today more than ever, not having a correct online presence is a disadvantage not only for our competitors, but also for increasingly demanding, globalized and informed consumers.

In this area, we want to highlight the importance of having a blog for a company in order to position the brand and the users, who expect to receive quality content from us.

Although this does not mean that a company cannot function without a blog. However, it is showing that it attracts more users, so it is conceivable that any company, regardless of size, is profiled through a blog. Especially from the point of view that the posts individually can be easily distributed and used through social networks, which will attract the expected public.

What makes a good blog?
In addition to the blog title, which is generally based primarily on the company name, there are a few features that make a good blog stand out:

• Create relevant content for the reader (directed to the target group)
• Do not advertise directly
• Quality over quantity, but with a simple and friendly writing
• Deliver helps readers, like tips, information, tricks
• ​Reflect corporate design (create recognition value)
• Visually appealing presentation, especially in images.
• Can show company background, offer business or industry related news

It is also advisable to follow a strategy to help define and coordinate an editorial plan.

Some tips for finding and improving content
Every company has something to tell, no matter what industry it belongs to, what services it offers or what products it sells. There is a motivation, a philosophy, a vision, various stories, and active employees behind each company, so not to mention this?
Here are some helpful and simple tips that can help us:

• Current problems: current situations, we can use it as a critical reflection or a detailed comment.
• Review: Existing blog content: No need to post a new story every week. Rather, it makes sense to supplement, correct, and update existing contributions.
• Update: Stay up-to-date with industry news and be one of the first to share interesting news or industry trends with a blog post.
• Communicate it: You can use the blog to inform other people about your company about current projects. Nothing is worse than when users do not understand the purpose of your company correctly.
• If possible, plan: For example, spend one day a week on a certain topic. This means being able to organize in advance. This also implies positive regularity. for readers
• Inspiration is allowed: it certainly doesn't hurt to look at other competing blogs, but they serve as inspiration just not to copy.

Finally a blog is a great resource, active and dynamic as much as your company, take care of it and you will see the fruits.

Mario Contreras
Network Club